Pathways Salary & Benchmarking Survey

Clarity for Careers. Insight for Institutions. Elevation for the Profession.

AISAP’s Pathways Salary & Benchmarking Surveys provide trusted, profession-specific data to support informed decision-making around compensation, roles, career progression, and organizational structure in PK–12 enrollment work.

Built by and for enrollment professionals, Pathways helps schools align talent strategy with institutional health—and helps individuals understand where they are, where they can grow, and how their work is valued across the field.

WHY PATHWAYS MATTERS

Enrollment Leadership Deserves Data—Not Guesswork

Enrollment professionals are asked to lead one of the most mission-critical functions in a school, yet too often lack reliable benchmarks for:

• Salary and compensation

• Titles and role scope

• Team structure and reporting lines

• Career progression and advancement

Pathways exists to change that.

By collecting and analyzing data from schools around the world, AISAP provides a clearer picture of the enrollment profession—grounded in real practice, real roles, and real institutions.

WHAT THE PATHWAYS SURVEY PROVIDES

Salary Benchmarking

• Compensation data across enrollment, admission, financial aid, and enrollment marketing roles

• Benchmarks by school size, role scope, and organizational complexity

• Insight to support equitable, competitive compensation decisions

Role & Career Pathways

• Common titles and responsibilities across the profession

• Career progression models from entry-level to senior leadership

• Visibility into how roles evolve as schools grow and change

Organizational Insight

• Team structures and staffing models

• Reporting relationships and cross-functional alignment

• Data to inform budgeting, staffing plans, and strategic conversations

Designed for two audiences

For Schools & Institutional Leaders

Pathways supports:

• Salary reviews and compensation planning

• Budget development and long-term financial modeling

• Board and leadership conversations grounded in data

• Retention and recruitment of high-quality enrollment talent

When schools understand the market, they can make fair, strategic, and sustainable decisions.

For Enrollment Professionals

Pathways empowers individuals to:

• Understand how their role compares across the field

• Advocate for fair compensation and role clarity

• Plan career growth with confidence

• Navigate professional transitions with better information

This is data that supports not just jobs—but careers.

BUILT WITH INTEGRITY

Profession-First. Ethical. Confidential.

AISAP is not tied to a vendor, recruiter, or compensation product.
Pathways exists solely to elevate the profession.

• Data is aggregated and anonymized

• Individual and school identities are protected

• Surveys are designed with ethical practice at the core

• Results are interpreted through a professional—not commercial—lens

This is benchmarking you can trust.

HOW PATHWAYS CONNECTS TO MEMBERSHIP

Access to Pathways surveys and reports is a member benefit of AISAP institutional membership.

When a school joins AISAP:

• Enrollment professionals gain access to career and salary benchmarks

• Leaders gain data to support informed decision-making

• Institutions contribute to a stronger, more transparent profession

Participation strengthens both your school and the field as a whole.

PARTICIPATE. LEARN. LEAD.

The Pathways surveys grow more potent with each participating school.

By contributing data, you:

• Help establish clearer professional standards

• Support equity and transparency across the field

• Strengthen the future of enrollment leadership