Funnel Assessment
See where families are falling out — and why.
AISAP’s Funnel Assessment evaluates your school’s inquiry-to-enrollment pipeline stage by stage — identifying where prospects disengage, where conversion breaks down, and where your greatest untapped enrollment opportunities exist.
Why It Matters
When enrollment numbers feel soft, the instinct is to generate more inquiries. But often the real opportunity is in the middle and bottom of the funnel: families who expressed interest, came for a visit, submitted an application, and then didn't enroll. The Funnel Assessment shows you exactly where that attrition happens and gives you the strategic tools to address it.
What the Funnel Assessment Includes
Full-funnel analysis
Stage-by-stage metrics
Peer benchmarking
Strategic recommendations
Who This Is For
Schools experiencing enrollment pressure and schools optimizing already strong performance. The Funnel Assessment is particularly valuable before a major strategic investment in marketing or outreach — so you know whether more inquiry is really what you need.
Funnel Assessment Fees
MEMBER FEE: $4,000
NON-MEMBER FEE: $5,000
*Includes two 1-hour Zoom conversations with two AISAP practitioners (sitting admission heads) and the report providing strategic and tactical solutions.